QAS 2015

Don't miss out on QAS 2015

By Anna Campbell

We would really like you to come along to the Queenstown Agribusiness Symposium next year. Why?

Because it offers you the opportunity to focus on strategies for business growth using the world leading Harvard case-study approach and at the same time introduces you to a network of like-minded individuals in the agri-business sector.

We bring the very best global experts to the symposium, Mary Shelman (Director of the Harvard Agribusiness programme) and Professor Damien McLoughlin (Professor of Marketing and Associate Dean at University College Dublin Michael Smurfit Graduate Business School) to facilitate this intense three-day course.

The symposium is for anyone across the agricultural value chain, from farmers and entrepreneurs to executives in large corporates. The richness of the discussion (which happens in classroom and small groups) is added to by having attendees from different backgrounds who all share a desire to grow their business.

We are often asked, “how does the business case-study approach work and how will it be relevant for me?”.

The best answer to this is to give an example of one of the case studies we will be using this year: Mission Produce (written by Jose Alvarez and Mary Shelman of Harvard Business School).

Mission Produce is a United States-based avocado distributor that has faced and is facing many challenges similar to our local industries. One such challenge was that of a decreasing avocado supply, increasing demand, and increasing land costs…doesn’t that sound familiar?

To counter these challenges and grow its business, Mission Produce moved beyond a distribution role into land ownership, growing avocadoes in South America. Discussion points revolve around the barriers and risks this entailed.

Mission Produce also increased its international presence in markets such as Japan and Europe, so as to be not so dependent on the US market. On top of that, they invested heavily in technical and storage solutions, enabling them to reach markets faster and with better quality control.

Participants will debate what the avocado producer should do next. Should it move further down the value chain and produce value-added products like guacamole? Should it market fresh avocadoes as a brand in fast growing emerging markets or should it buy up more farmland and/or distributor supply companies and become the “king of avocado supply”?

To have your say on some of these issues and so much more, please join us at the agribusiness symposium in Queenstown next year.

We know how much you will gain out of the course, so don’t miss out!

Register for the Queenstown Agribusiness Symposium 2015*

*Early-bird rate applies until 15 December 2014