conference room

NZ King Salmon success to feature at symposium

Aquaculture business New Zealand King Salmon will feature as one of the success stories at the second Queenstown Agribusiness Symposium this month.

New Zealand King Salmon successfully launched Ōra King premium salmon in 2012 to the international foodservice market.

The farmed salmon is now on fine dining menus around the globe.

The agribusiness symposium attracts senior staff, managers, and leaders from throughout the Asia-Pacific horticulture, agriculture, seafood, and biotechnology industries together to develop new ways in problem solving and growing their enterprises.

Underwritten by AbacusBio, the three-­day symposium is facilitated by the director of Harvard Business School’s agribusiness programme, Mary Shelman and Professor Damien McLoughlin, marketing professor and associate dean at UCD Michael Smurfit Graduate Business School, Ireland.

AbacusBio chairman David Band says the case study will allow delegates to learn from New Zealand King Salmon’s experience creating a premium brand.

Participants will also be challenged to review how the company should manage high demand for its limited product, to balance supply across domestic and international markets.

To maximise the learning potential of the New Zealand King Salmon case study, CEO Grant Rosewarne and General Manager of Marketing Jemma McCowan will be attending the symposium to answer delegates’ questions.