global map perspective

Global perspective will help NZ agribusinesses grow

An agribusiness symposium with a global focus will help New Zealand businesses continue to develop their production, marketing, and logistics skills to grow sales and exports.

That’s the view of agribusiness consultancy firm, AbacusBio that is underwriting the second Queenstown Agribusiness Symposium in March this year.

AbacusBio partner Anna Campbell says after attending Harvard's agribusiness executive seminar in China a few years ago, the company was inspired to organise a comparable event locally so more New Zealand businesses could benefit from the learnings and networking.

The three-day programme is facilitated by the director of Harvard Business School’s agribusiness programme, Mary Shelman and Damien McLoughlin, marketing professor and associate dean at UCD Michael Smurfit Graduate Business School, Ireland – who will bring an international perspective, she says.

"Global and local business case-studies that are relevant to New Zealand are the basis for active learning, and cover all parts of the supply chain – including new market entry issues with a focus on how to build growth in the Asia Pacific."

Anna says it’s a great time for agribusiness with demand outpacing supply in much of the world.

She believes New Zealand’s close location to the Asia Pacific market means with scale, differentiation, and alignment, companies can maximise export growth.

For more details on the symposium, visit www.queenstownagribusiness.co.nz.